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DNAFit Brand Guide

Branding and style-guide design for a gene-testing health company.

DNAFit had already been a client of Engage Brandcraft for a while when they asked us to design and deliver a brand guide. It was to be specifically aimed at other brands wanting to partner with them.

I was tasked with summarising and presenting the visual principles we had developed over the years.

Here is a sample of the pages from the guide.

Brand Guide Cover

Brand Guide Cover.

Logo clear space

Logo clear space.

Sub-brand logos

Sub-brand logos.

Primary typefaces

Primary typefaces.

Heading text rules

Heading text rules.

Primary brand colors

Primary brand colors.

Color gradients

Color gradients.

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