Brand identity and roll-out for an ice cream sandwich store.
Starting with a series of sketches, I narrowed in on a few options which I then vectorized. I kept the vector style loose and a bit rough to capture the feeling of homemade cookies.
The hand lettering I used for the name communicates the dual nature of cookies and ice cream.
After the client approved the logo and the color palette, I designed a large number of collateral items and brand touch points for their launch. This included all packaging, staff uniforms, business stationery, signage, mobile tuk-tuk vehicle wrap and the interior design of their flagship store.
Their launch was huge success and they have since become a staple Cape Town experience.
Logo and front of business card.
Ice cream cup design.
Take-away bag design.
Coffee cup design.
Mobile store tuk-tuk, flagship store interior, sandwich packet.