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Crumbs & Cream Brand

Brand identity and roll-out for an ice cream sandwich store.

Starting with a series of sketches, I narrowed in on a few options which I then vectorized. I kept the vector style loose and a bit rough to capture the feeling of homemade cookies.

The hand lettering I used for the name communicates the dual nature of cookies and ice cream.

After the client approved the logo and the color palette, I designed a large number of collateral items and brand touch points for their launch. This included all packaging, staff uniforms, business stationery, signage, mobile tuk-tuk vehicle wrap and the interior design of their flagship store.

Their launch was huge success and they have since become a staple Cape Town experience.

Business cards

Logo and front of business card.

Ice cream cup

Ice cream cup design.

Take-away bag

Take-away bag design.

Coffee cup

Coffee cup design.


Mobile store tuk-tuk, flagship store interior, sandwich packet.

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